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Mobile security long way to go, the key to the enterprise-level market growth?

Recently, a "Ministry of Industry announced 466 APP in recent years," the news triggered the concern of users, the report pointed out that a virus known as "DowginCW" exist in a variety of popular plug-in games in the game, secretly control the domestic at least dozens Million mobile phone equipment. With the news of the fermentation, cell phone security, this "clich" topic again aroused people‘s attention.With the rapid development of mobile Internet and popularization of smartphones in recent years, many mobile payment tools are also born, such as WeChat, Alipay and other commonly used payment software to become the first choice for people‘s travel expenses. It is also the birth of these mobile payments tools that make it increasingly important to protect cellphone security.The 2016-2017 2017 Quarterly Testing Report on Mobile Security Market released by AiMed Consulting shows that the mobile phone users‘ concerns in 2016 fall into many categories. Among them, 73.3% are concerned about the payment of property security by mobile phones, and those who are concerned about the disclosure of personal privacy account for 64.8%, in addition to harassing phone calls, public wifi security, spam and other common cell phone security issues. The report also showed that the overall awareness of mobile phone users is not high, mobile security issues remain prominent.In fact, the problem of cell phone security since the outbreak of the situation is still grim, especially the mobile phone in recent years gradually replace the PC-side trend, making it a high incidence of various virus Trojans. News reports on the new cell phone virus outbreak of the news is a wave of waves, the security of mobile phones is still "spring breeze," cold will emerge to threaten the user‘s cell phone security. The control of cell phone security issues, although many security guards more and more protective measures, but the means of virus makers are also more sophisticated, "hard to detect" all kinds of security risks have always existed in the phone.In addition, the report also showed that as of the fourth quarter of 2016, the number of domestic mobile phone security users was 539 million. By the third quarter of 2017, this figure reached 559 million with a growth rate of 1.27%. This shows that the size of domestic mobile phone security users began to enter the slowdown in the past two years, the user growth dividend is fading.Therefore, in the mobile phone security market where the security of mobile phones is still grim and subscriber growth is slowing down, the overall post-development will focus on tapping the value of subscriber base. In the process of mining the stock user value, the mobile phone security market is gradually divided into two camps, one is a professional camp of third-party mobile security guards, and the other is a security mobile phone that has emerged in the past two years. Both parties make up the mobile security market However, they still have some shortcomings.Third-party mobile security guards: the nature of security deterioration, protection is not completeThird-party mobile security software on the market, in addition to specialized features for virus killing and monitoring on cellphone security, has become a must-have for many cellphone users to install cellphone applications because of the richness of other derivatives. As we all know, these mobile security software‘s functions are mainly divided into: the virus killing, traffic monitoring, blocking harassing phone calls, shielding ads and spam, as well as clean up the phone memory, etc., in the initial development of mobile phones memory and traffic generally low, Mobile security guards by smart phone users of all ages.However, with the more sophisticated technology of mobile phone hardware and software, the protection performance of the mobile phone itself is getting better and better, so the virus monitoring function of mobile security guards does not seem to pay much attention. In addition, there are still some problems in the development of mobile phone security software during the slowdown of subscriber growth.First of all, there is too much open access and the nature of security is somewhat deteriorated. As a specialized protection of mobile security software, functions are constantly optimized and improved, but also in the function of more and more rich and perfect process, these for the protection of mobile phone security software, in the nature of the security occurred subtle Variety. These changes are manifested in the user to help users to achieve a certain function, the user needs to open up a lot of phone permissions, but this may actually result in cell phone insecurity.Such as Tencent mobile phone housekeeper need to open self-access permissions to protect the phone in real time security, plus open contacts and SMS permissions and other functions, in order to effectively monitor some of the security options on the phone; another example 360 security guards also require users to open self- Otherwise it will lead to many basic functions can not be used, in addition to open SMS and read call records and other permissions, or affect the use of traffic monitoring and fraud interception. Seen in this light, these mobile security guards themselves are to protect the safety of mobile phones, and finally because of access to too much, the security nature seems to be some 

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